The reception quality put up by the L320 is in line with other Samsung-branded devices. The ringtone volume is quite decent, as it can be heard in various environments. The silent alert is average strength-wise, no significant improvements have been made here.
Going for the L320 are its supreme battery time and a neat design. The cues it has taken from the Samsung E570 are not all that screaming, so it makes a nice change from bog-standard designs available for feminine phones. However, the L320 has quite a list of competitors employing similar concepts in design, these are the Motorola ROKR U9 and the Sony Ericsson Z750i (in a way). Both outdo the Samsung’s offspring in the feature department, yet go for pretty much the same money.
Samsung is banking on impulse-driven purchases, assuming that women who could go for the L320 are not savvy about functionality or technological talents of their phones like dated resolution, old player application and dated platform. The same approach was exercised with the original La’Fleur collection, where it worked out nicely, allowing those models to sell in substantial quantities. That’s why we are quite confident saying that the Samsung L320 will garner some following, although it doesn’t stand a good chance to close in on the Samsung E570’s numbers. Its price tag of 350-400 USD will put many off, since it doesn’t have the punch to take the owner’s breath away and that’s what the L320’s problem is.
